At this year’s SBJ Drive, Tampa Bay Buccaneers CMO James Ruth and Rover CEO John Coombs sat down for a candid, forward-looking conversation on the evolving world of fan engagement. From using real-time moments on the field to trigger personalized marketing, to the growing role of smart automation and AI, the two unpack how today’s leading organizations are turning data into deeper connections—and measurable results.
This 10-minute conversation is full of sharp insights for any team looking to improve retention, elevate their membership strategy, and deliver the kind of personalized experiences today’s fans expect.
Whether you’re rethinking your membership model, exploring automation, or curious about what’s next in personalization—this is a must-watch.